Instant messenger can be a successful tool in a business, as well as, help make a business become successful. Creating an online IM for customers to use to speak directly with an agent or sale rep, could help create revenues. Now customers can not only buy online, but they can also speak with someone before or after their purchases. Either way, they are very likely to make a purchase and not just one, but possibly several, if their experience with the IM software is a good one. Take Lands' End for example, they have added an online chat section to their webpage, that is easy to use and has helped increase sales. The company states that online sales have increased by 6% with the help of this new software. It is not sure how much this new software costs the company to run, however, their online sales have surpassed the catalog sales. So, in the end or should I say in the Lands' End, capturing a way to communicate with more than 60 million people is sounding very profitable.
http://www.forbes.com/2002/07/22/0722landsend.html
I quite agree. IM used the right way would help a busienss thrive
ReplyDelete